web_based

On top of our success at SXSW, Peyton and Rebecca were interviewed by Vidya Drego for Q&Agency.

My favorite quote is where Peyton says, “We get developers involved out of the gate and they put as much thought into the solution as designers do. We don’t believe that designers own the great ideas and developers just execute them.” That is one of the most important aspects of EffectiveUI for me, and I’m happy that it’s a principle that starts at the top.